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The Story Behind House of 29

We are a team comprised of a mother, Arlene, and her two daughters, Sarah and Lily. It has always been a dream of ours to work together each utilizing our strengths and combining our talents to create a small boutique, House of 29, Lifestyle Boutique By Sarah, in our community Chappaqua, NY. Once we began to see this dream become a reality, we realized we wanted to reach beyond and bring our boutique out into the world, hence houseof29.com was born.

We have a family lineage of both a love of fashion and tangible work within the fashion and design industries. Sarah and Lily's father, Alan, worked in the fashion district in New York City for over thirty years. Their grandfather worked in the fashion district for over sixty years. Both of Sarah and Lily's grandmothers were lovers of fashion.

Sarah has over 20 years of working in retail (she started working in a local boutique at the age of 12!). Specifically in the world of fine jewelry and fashion jewelry. Arlene has decades of experience in retail as well, working with clothing, handbags, shoes and accessories. Lily has a passion for all things social media, graphic design and has years of experience in retail in the world of clothing. Together, as a family, our worlds intertwined, creating a new vision for a boutique....Fine Jewelry, Fashion Jewelry, Clothing and Accessories. A One Stop Shop where you can find your entire ensemble.

We had been talking about opening our own store for years, and, finally we decided to go for it and follow our dreams! After suffering a devastating house fire and loosing everything, our concept of life began to change. We realized we would rather have different, unusual items, unique items then pieces that you would see yourself coming and going in. Following this path that life had taken us on, we translated this into the concept of House of 29, Lifestyle Boutique By Sarah. Thus, House of 29 was established and opened its doors in 2015. Sarah's husband Gal helped build and designed the interior of House of 29. It is definitely a family affair! 

Empowering women, helping women express themselves through the world of fine jewelry, fashion jewelry, clothing and accessories. Fusing the feel of a small store that you would find in New York City, along with designers from around the globe, we strive to know each and every customer by first name, know what he or she likes as far as fashion and take a very personalized approach to selling, which is an absolute must. There is nothing more gratifying than seeing a customer's face light up in a piece she has purchased from House of 29. 

What is the story behind the name? Shop with us to find out! And, the lips in our logo....Arlene's mother was a lover of red lipstick. She instilled this passion down to her daughter and granddaughters. The lips are an ode to her and her love of fashion. Feel good. Look good. Always feel so good. We are your one stop shop.

Ciao X,

House of 29

Sarah, Arlene and Lily